Ideas, guides and digital news
Insights on web development, mobile apps and custom software, straight from our team.
Changing Software Supplier Without Stopping Your Business
The relationship with whoever built your software has run its course, but switching feels too risky: the data is over there, nobody knows how it works inside, and meanwhile the company has to keep running. How to make the move, in what order, and what to secure before you announce anything.
Your Website Brings No Clients: 5 Causes That Have Nothing to Do With Design
When a website brings no enquiries, the first instinct is to rebuild it prettier. The problem is almost always somewhere else: five concrete causes to check before throwing away the work and starting over.
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Making Your Software Talk to Itself: What Integrations Really Are
Every piece of data someone retypes from one system into another is time spent twice and a mistake waiting its turn. What integrating two systems actually means, when it pays off, and when you are better off leaving it alone.
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Your Company Data: Where It Lives, Who Sees It, What Happens If Your Supplier Disappears
Customer records, orders, ten years of history: if your supplier closed tomorrow, how much of it would you get back? The questions to ask today, while they are still calm questions and not an emergency.
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How Much of Your Time It Takes: The Client's Role in a Software Project
No quote accounts for your hours, and yet they are the ones that decide whether the project ends well. How much time a company commissioning software really needs to put in, at which moments, and what happens when that time isn't there.
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How to Write a Project Brief That Gets Serious Quotes
You send the same email to three suppliers and get three wildly different numbers, with no way to tell who actually understood the project. The problem is rarely in the quotes: it's in the request. What to write to receive comparable proposals.
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For Business
MVP: Why Your Software's First Version Should Be Smaller Than You Think
The surest way to waste a budget is to build everything at once. What an MVP really is, how to decide what goes into the first version, and why small doesn't mean badly made.
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For Business
Software Maintenance: What Happens After Launch (and Why It's Not Optional)
Software isn't finished on launch day. What maintenance of an app or management system really includes, how much it weighs on the budget, what happens if you skip it, and when the minimum is enough.
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For Business
Business email on your own domain: why it sometimes lands in spam (and what it takes to get delivered)
Quotes landing in spam, software emails that never arrive, mailboxes scattered across three different providers. What's behind company email, explained without jargon, and why I now handle it directly.
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For Business
Why Two Quotes for the Same App Can Be Worlds Apart
Same project, quotes three or ten times apart. It's (almost) never a scam: what really lies behind the price differences, and how to compare quotes in a way that makes sense.
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